To enhance the impact and relevance of applied research by adopting an iterative, stakeholder-centered methodology.
Curriculum development, student research assignments, and industry-university collaboration.

Traditional research models in higher education often suffer from "linear rigidity," where a fixed plan leads to reports that are outdated by the time of completion. The proposed agile oriented framework shifts the focus from documentation to demonstrable value. By implementing short feedback loops and co-creation with industry partners, we ensure that students develop high-level problem-solving skills, industry partners receive immediate interventions, and institutions strengthen their role as innovation hubs.

We are uncovering better ways of Applied Research in Higher Education by doing it and helping others do it. Through this work we have come to value:

  • Individuals and interactions over processes and protocols.
  • Actionable insights and prototypes about comprehensive research reports.
  • Co-creation with the professional field over rigid project plans and contracts.
  • Responding to change over following a fixed initial problem statement.

The 10 Principles

Impact First: Priority is creating value for professional business practice through early and continuous delivery.

Embrace Change: Remain open to evolving questions to ensure business research remains relevant.

Short Cycles: Deliver interim results frequently rather than a single large end-report.

Radical Collaboration: Researchers, students, and professionals work together daily.

Trust and Autonomy: Provide the right environment and trust researchers' methodological choices.

Direct Dialogue: Prioritize face-to-face interaction over static documentation.

Working Solutions: Effective practice-based interventions are the primary measure of success.

Sustainable Pace: Maintain a manageable constant pace for all stakeholders.

Simplicity is Key: Maximize the amount of work not done; avoid theoretical ballast.

Reflective Practice: Regularly reflect on effectiveness and adjust the methodology accordingly.